Marketing & Strategic Planning
Before a word is written, a graphic created or a website built there needs to be a plan. A direction to follow. A reason for the words and graphics to exist. Sound marketing and communications planning is vital to creating an effective brand and marketing program. This is fundamental to the way we approach every assignment.
Defining your brand strategy and positioning are the single most important decisions your company can make. A brand must have differentiation, appeal, relevance, credibility, consistency, legal protection, stewardship. If the strategy is wrong, the brand and marketing communications will not be effective no matter how great the creative is produced.
Website and Mobile Development
Many companies are rushing to launch a website or develop a presence for the growing mobile market without establishing firm objectives. Our focus is to provide websites that are specifically designed to meet well-defined marketing goals. To this end, we establish a strategic and tactical plan. Once agreed upon, we proceed to provide you with a “next generation” site combining engaging creativity, outstanding design, solid content, exceptional ease of navigation and it incorporates the power of social media, blogs and search engine optimization.
Integrated Marketing Programs
We bring many skills to the table to provide clients with results-oriented marketing programs. Not only are we adept at creating messages that persuade, we offer real expertise in integrated marketing utilizing the appropriate media necessary to effectively achieve the goal. We provide exceptional value in helping clients to identify new marketing opportunities – and to capitalize on them.