Strategic & Marketing Planning
Before a word is written, a graphic designed or any media placed there needs to be a plan. A direction to follow. A reason for the words, the graphics and media to exist. Sound strategic marketing and communications planning is vital to creating an effective brand and marketing program. This is fundamental to the way we approach every assignment.
Defining your brand strategy and positioning are the single most important decisions your company can make. A brand must have differentiation, appeal, relevance, credibility, consistency, legal protection, stewardship. If the strategy is wrong, the brand and marketing communications will not be effective no matter how great the creative product is.
Business Growth Coaching
Have you ever noticed how established entrepreneurs who were once so excited about building their business, are now feeling overwhelmed and disillusioned? What we do as an innovative strategists and business growth coaches is re-ignite their fire so they step-into growing their business with enthusiasm again.
We bring many skills to the table to provide clients with results-oriented marketing. Not only are we adept at creating messages that persuade, we offer real expertise in integrated marketing utilizing the appropriate media necessary to effectively achieve the goal. We provide exceptional value in helping clients to identify new marketing opportunities – and to capitalize on them.