At Ritchey Associates, we create effective branding and marketing programs that enhance client’s overall marketing objectives. We are media-agnostic. This is the history of our firm: delivering measurable results across a wide range of media, branding, and marketing communications assignments. We hail from the disciplines of ROI marketing. Whether it’s digital or traditional media or integrating the two, you can rely on Ritchey Associates to deliver reality-based solutions that work.
Marketing & Strategic Planning
Before a word is written, a graphic created or a website built there needs to be a plan. A direction to follow. A reason for the words and graphics to exist. Sound marketing and communications planning are vital to creating an effective brand and marketing program. This is fundamental to the way we approach every assignment.
Whether assisting clients with analysis of their own market research efforts or designing and conducting new research to gain objective insight for a specific marketing goal, Ritchey Associates provides valuable assistance to focus the brand or communications and generate results that yield tremendous ROI. Qualitative or quantitative we utilize a variety of established and innovative research and analysis methods to uncover valuable insight into the minds of the target audience.
Defining your brand strategy and positioning are the single most important decisions your company can make. A brand must have differentiation, appeal, relevance, credibility, consistency, legal protection, stewardship. If the strategy is wrong, the brand and marketing communications will not be effective no matter how great the creative is produced. To define your brand, we provide various brand strategy and positioning options along with rationale to determine the most effective one to use and upon which to base the creative. We stress the importance of a brand that can be quickly understood and resonates with its intended audience, regardless of the media.
Direct Response Marketing Programs
We bring many skills to provide clients with results-oriented direct response programs. Not only are we adept at creating messages that persuade, we offer real expertise in integrated direct response marketing. We provide exceptional value in helping clients to identify new marketing opportunities – and to capitalize on them. At Ritchey Associates, we work with you to create custom programs that generate leads, capture valuable information for database marketing. Always with a focus on driving our client’s sales, our Integrated Direct Marketing System works in concert with a variety of one-to-one media to prompt prospect to client contact at every critical stage of the sales cycle.
Promotional & Event Marketing
Targeted marketing promotions and events are an often overlooked marketing channel that can provide a significant boost to sales. When properly planned and implemented, this can be a highly effective channel to garner new clients and gain greater visibility. At Ritchey Associates, we provide innovative ways to help our clients succeed through sales promotions and events.
Dimensional Marketing Programs
Reach your valued audience with dimensional, direct-mail. For savvy marketers, finding a way to get past screeners and reach well-qualified prospects has always been a major challenge. Even now in our digital world, dimensional mail is producing record-high response rates for smart marketers. Dimensional mail averaged the highest overall response rate of any direct response medium, according to the Direct Marketing Association’s Response Rate Report. When used to target select audience; dimensional mail campaigns can be dramatically effective in producing results from small, well-qualified prospects. So if you want to influence a select group, we create dimensional mail that delivers.
Appreciation & Recognition Programs
Showing employees, clients and those who refer you business your appreciation significantly increases employee retention and brand loyalty. When chosen carefully, the right program and appropriately timed gifting can be an effective and meaningful component in a company’s brand strategy. Research states, adding a gifting program to the media mix generates favorable attitudes toward a brand.