Right from the start, Ritchey helped us master the intricacies of efficiently reaching our target audience on the Internet.
– Carolyn Mitchell, Vice President, Internet Marketing, Chicago Board Options Exchange
Ritchey Associates played a pivotal role in helping world’s largest options marketplace, Chicago Board Options Exchange (CBOE), successfully conduct its first ever Internet launch. Working with the client’s ad agency, Ritchey implemented a two-pronged approach promoting CBOE’s website. The assignment: build awareness, drive traffic. Targeting a highly defined niche audience of qualified prospects, Ritchey developed a comprehensive Internet media plan and created banner ads for a high-impact online campaign. CBOE also entrusted Ritchey to increase penetration through site submissions, online directories, search engines and financial news sites.
CBOE attracted over 38,000 qualified users during the initial campaign launch.
Campaign Strategy / Internet Media Plan / Banner Ad Campaign Creative / Website Linking / Campaign Tracking & Analysis / Campaign Implementation & Management