Ritchey Associates gave us an innovative lead generation program that literally opened a new channel of direct marketing for us.
– Maureen Kennedy, Retail Marketing Manager, Citibank
Citibank tasked Ritchey Associates to create a cost-effective direct marketing program to generate qualified leads for Citibank Home Equity Loans in the Chicago area. Ritchey Associates recommended an innovative use of online media as a solution – and created an interactive, highly-targeted program using an email direct marketing program to implement the project.
One of the most successful home equity loan direct response programs implemented.
Market Research / Program Plan / Tracking & Analysis / Email Direct Response Implementation