Ritchey was amazing to have put together a complete company branding and launch in rapid speed timing.
– Larry Zinox, Co Founder, CMO, CoolEmail
CoolEmail.com, Inc., a leading provider of Email By Phone and Unified Messaging, needed to build a brand and marketing strategy from the ground up after an infusion of venture capital funds that required the overhaul of the corporate and consumer market repositioning of their core product, Email By Phone. After performing competitor research and analysis and defining the brand strategy and marketing plan, they designed and developed the CoolEmail.com website, which included extensive database integration, real-time e-commerce processing and opt-in email. To increase CoolEmail distribution channels, they developed Affiliate, Co-brand, and Private Label Partner Programs targeting the ISP, telecom and major website markets.
The Company had a successful launch and was later sold.
Competitive Research and Analysis / Strategic Brand, Marketing & Communications Plan / Brand Identity & Standards System / Website Design & Development / Integrated Marketing Program / Complete Implementation & Management