Ritchey’s approach repositioning our company was instrumental in helping us successfully launch several different products to the video production industry.”
– Shelby Zavoral, Marketing Director, D-Vision Systems
D-Vision Systems, Inc. changed its name from TouchVision and reintroduced itself to the market in conjunction with its major new product release. D-Vision, developer of PC based non-linear digital editing software, suffered from low awareness among its target market even though they had significant market share. RAI repositioned the company as a technological leader and created a memorable product positioning, advertising and direct mail campaign to introduce their next generation of broadcast image quality software.
Captured substantial sales and market share from top competitors; the company is now launching its second generation of products.
Strategic & Communications Plan / Product Positioning / New Product Launch / Integrated Direct Response Program / Implementation & Management