Ritchey Associates developed and implemented an identity program for our Personal Investments Department which has enhanced its image and communications efforts.
– John Tomick, Vice President, Personal Investments Department, First Chicago Corporation
To address the concerns of wealthy prospects, Ritchey Associates repositioned the department with an upscale brand and created a brand identity with a marketing communications program, which communicate the expertise, sophistication and devotion that Personal Investments Department’s money managers apply to growing individual portfolios.
Significantly increased new accounts.
Strategic Brand & Marketing Communications Plan / Brand Identity & System / Integrated Program Launch / Complete Implementation & Management