Everything we do must reflect the image of our high-end resort properties. Ritchey Associates matched our demanding standards. I truly appreciate their attention to detail and professional way of helping us ‘look great’ in our direct response marketing efforts.
– Lynne Baristow, Marketing Director, Four Seasons Development, Punta Mita
In association with the Four Seasons, Punta Mita, one of Mexico’s largest resort and real estate developers, wished to introduce their new exclusive residential luxury villas to prospective buyers. Select persons were offered a complimentary VIP rate to visit the enchanting resort and appraise the pristine vacation home sites. Utilizing an integrated approach that combined personalized dimensional mail with enclosed premium leather luggage tags, highly targeted database management, Personalized URL website, and live person telemarketing follow up, Ritchey Associates put together a promotion that yielded overwhelming response. In fact, Punta Mita was so impressed, they became a repeat client, re-purposing the personalized dimensional mail pieces a second time for a media invite.
Both events were completely booked.
Program Strategy Plan / Integrated Direct Marketing Program / Mailing List Analysis, Recommendation and Procurement / Personalized Dimensional Direct Mail / Email / Website Response / Telemarketing Follow-up / Tracking & Analysis / Program Implementation & Management