Their solution was a two-pronged campaign that motivated our best brokers while, at the same time, upselling substantial numbers of our existing clients.
The Kemper Executive Council provides programs and incentives for top performing Kemper Brokers nationwide. The “Hidden Treasures” Program was developed as a sales tool to help Brokers re-prospect clients already on their books by reopening existing sales channels. Ritchey Associates, Inc. created a distinctive, highly targeted direct mail – incentive program which addressed both the Broker and Consumer markets. RAI developed the program concept, identity, direct mail and collateral materials to convey the Kemper’s umbrella retirement positioning in an informative and approachable sales incentive program.
Over $5 million in premiums booked within one year.
Strategic & Communications Plan / Program Brand Identity / Integrated Direct Response Program / Marketing Materials / Sales Incentive Program & Fulfillment / Complete Program Implementation & Management / Program Tracking & Analysis