Ritchey Associates’ quick and responsive implementation was vital to the success of our customer response and recovery system.
– Chris Garrity, Communications Manager, McDonalds Corporation
McDonald’s Corporation engaged Ritchey Associates to help promote its new customer response and recovery system to employees. The 800 number systems provides a convenient forum for customers to ask questions or voice impressions about their dining experience. Employee involvement was crucial. In implementing the program, Ritchey Associates developed the comprehensive Customer Response and Recovery System manual-which is now an essential component of the employee training program.
McDonald’s estimates that the 800-number system has helped recover dissatisfied clients while significantly advancing efforts to enhance customer satisfaction.
Program Plan / Direct Response / Sales Promotion / Marketing Materials / Program Implementation