Our challenge as a start up company was to create a credible image within the healthcare community quickly.
– Eugene Rogers, President, QTE Systems, L.L.C.
QTE Systems, L.L.C., a startup software enterprise specializing in providing user-friendly management tools for the healthcare industry, hired Ritchey Associates to create a brand identity and positioning that conveyed commitment to the healthcare market. Leveraging the image and resources of its parent company, Ritchey defined QTE’s brand, its positioning and a comprehensive marketing program to launch the new brand into the marketplace.
QTE exceeded first year goals in both number of new accounts generated and sales volume.
Strategic Brand and Communications Plan / Brand Identity / Integrated Marketing Brand Launch Campaign / Complete Implementation & Management