Ritchey Associates developed valuable insights into our market, created a powerful image and identity for our products, and provided us the effective marketing materials that continue to open doors.
– Michael Wechter, President, Starion
Starion, a maker of document management systems, turned to Ritchey Associates for help in introducing its system 1800; a standalone, turnkey and desktop system utilizing laser-based optical disc technology to maximize storage capabilities. Ritchey Associates conducted focus groups and created a strong brand identity, prepared and implemented a comprehensive marketing communications plan supporting the brand and product launch.
Starion completed beta testing and is continuing to expand its dealer network.
Market Research / Strategic Brand & Marketing Communications Plan / Brand Identity & System / Integrated Marketing Communications Launch / Complete Implementation and Management